The Wedge Card
Posted by duncan, 2 days ago
Link: http://www.wedgecard.co.uk/modules/wedgeinfo/in... 
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Reading article "The Wedge Card" - Reply to this / 1 comment(s)
This is a neat idea - I think Londoners in particular are getting used to credit-card sized things like this, similar to the Oyster card for travelling on buses and the tube.
The Wedge Card is a Oyster-style card for buying goods at a number of local shops, with 25-50% of the price of each card bought going towards local charity projects. Users of the card get access to discounts and special offers, so the incentive is both personal and societal.
From the website:
"The Wedge Card is a new way to get discounts and special offers from hundreds of local shops and independent businesses. Our aim is to re-vitalise local communities by offering an affinity scheme to customers using local shops and services. It also supports local charities, with 25%-50% of the price of each card bought going directly to projects in your area. Initially launching in Central London, we aim to spread across the city in the months to come."
Nice idea, and a very 'ecolocal' logo too: "Think Local. Shop Local"
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This is a neat idea - I think Londoners in particular are getting used to credit-card sized things like this, similar to the Oyster card for travelling on buses and the tube.
The Wedge Card is a Oyster-style card for buying goods at a number of local shops, with 25-50% of the price of each card bought going towards local charity projects. Users of the card get access to discounts and special offers, so the incentive is both personal and societal.
From the website:
"The Wedge Card is a new way to get discounts and special offers from hundreds of local shops and independent businesses. Our aim is to re-vitalise local communities by offering an affinity scheme to customers using local shops and services. It also supports local charities, with 25%-50% of the price of each card bought going directly to projects in your area. Initially launching in Central London, we aim to spread across the city in the months to come."
Nice idea, and a very 'ecolocal' logo too: "Think Local. Shop Local"
http://www.wedgecard.co.uk/modules/wedgeinfo/in...
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At the moment they haven't got many businesses using the scheme, but I did notice there are quite a few websites accepting it.
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