The Guardian reports, along with the BBC this morning, of Al Gore joining the UK Government and Tony Blair to help spread the message of his recent book and film, An Inconvenient Truth.
The Guardian presents a somewhat confused article, with a headline stating "UK signs Gore to sell climate case in US", whilst the actual article states that "Britain is to send the author of today's landmark review on global warming to try to win American hearts and minds to the urgent cause of cutting carbon emissions - as it emerged yesterday that the government has already signed up former US vice-president Al Gore to advise on the environment."
Using Gore to convince the US of climate change seems a little disingenuous, so I suspect it's a mistake. Hiring Al Gore to convince the UK that climate change is a real, tangible threat, however, is a great idea. Whilst it smacks of media-driven politics, the UK needs to see some convincing figureheads if it's to be convincingly greenwashed.
The BBC is also reporting that Stern review suggests that climate change could cost up to £3.68 trillion, leading the Government to seriously consider green taxes. Hiring Al Gore as an environmental advisor seems like just the first step.
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It would be much cheaper to screen the movie on the BBC
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Copies of Inconvenient Truth have been provided to all secondary schools in England - the example was set by Scotland, and if I remember correctly, England have now followed suit.
I do agree, it would be a positive move to show it on BBC - an a public service, so would fit perfectly into their remit.
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