Nice interview and for Treehugger, well deserved too. Complete with an interesting response to the notion of 'selling out' now that Green & Black's are owned by Cadbury:
"The future of green business lies with the customer; green businesses will emerge continuously to take advantage of the leading edge of ethical consumerism. The great thing nowadays is that they tap into a much more enlightened market than we suffered just a decade or so ago when people used to ask us dumb questions like “What are you going to do when the organic fad burns out?†Now a savvy entrepreneur can build up a good business, create a brand with value, capture their niche and sell the business or expand it with venture capital. In the old days you just sat and watched as a big company barged in and captured your market -- muesli, yogurt, brown rice and fruit juice sweetened jams are just a few food examples -- and supermarkets knocked you off with their own brands. Green & Black’s just caught this wave; if we’d launched it in 1980 we’d never have attained the critical mass to make it a valuable acquisition for a company like Cadbury’s."
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suttree
Sombrero Fallout 904c2f2f-4e79-40b4-8830-16b4909b1948 The wearer of this fallout will receive many funny looks, but there can be no doubt that this is truly a king Sombrero in a world reduced to poor imitations.
I find the last comment that you have pulled out one of the most interesting - it's all about timing. I suppose, that's one of the reasons why we have launched this site now, not 2 years ago - it's only now that green / sustainable living is sufficiently at the forefront of people's minds for the site to grow and survive (let's hope so anyway). 2 years ago, as I found when looking for information about real nappies, advice was always very extreme, there was no / little "real" life advice out there.
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