Nice interview and for Treehugger, well deserved too. Complete with an interesting response to the notion of 'selling out' now that Green & Black's are owned by Cadbury:
"The future of green business lies with the customer; green businesses will emerge continuously to take advantage of the leading edge of ethical consumerism. The great thing nowadays is that they tap into a much more enlightened market than we suffered just a decade or so ago when people used to ask us dumb questions like “What are you going to do when the organic fad burns out?†Now a savvy entrepreneur can build up a good business, create a brand with value, capture their niche and sell the business or expand it with venture capital. In the old days you just sat and watched as a big company barged in and captured your market -- muesli, yogurt, brown rice and fruit juice sweetened jams are just a few food examples -- and supermarkets knocked you off with their own brands. Green & Black’s just caught this wave; if we’d launched it in 1980 we’d never have attained the critical mass to make it a valuable acquisition for a company like Cadbury’s."
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suttree
Sombrero Fallout 904c2f2f-4e79-40b4-8830-16b4909b1948 The wearer of this fallout will receive many funny looks, but there can be no doubt that this is truly a king Sombrero in a world reduced to poor imitations.
They deserve pulling out of that mass of text:
1. "The future of green business lies with the customer; green businesses will emerge continuously to take advantage of the leading edge of ethical consumerism."
2. "A savvy entrepreneur can build up a good business, create a brand with value, capture their niche and sell the business or expand it with
venture capital."
3. "If we’d launched it in 1980 we’d never have attained the critical mass to make it a valuable acquisition for a company like Cadbury’s."
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