Virgil, quick, come see, there goes Robert E. Lee.
October 3rd, 2004, By Duncan Gough
// Advertising on the web.
Pop-ups, banners and sky-scrapers are pretty much loathed but accepted ways of advertising on the web.
Compare and contrast with television adverts - adverts on the commercial channels are still met with negativity but those that succeed seem to be massivly successful. TV ads can *lead* fashion, invent catchphrases and generate significant revenue. TV ads work. Web ads fail.
Which is wrong, it’s lazy. HomestarRunner and Weebl prove what you can do with flash. Where are the ad campaigns that are funny? I’m giving you a spot in the header of my site and there’s nothing interactive or even interesting in there. I know that no-one likes advertising on the web but everyone understands it funds a number of their favourite ’sites, just as it funds the programmes and television stations. I’m not naive to believe that a genuinely funny bit of advertising on my favourite web site would make me look more favourably on it and web ads as a whole.
Web advertising is lazy at the moment. Overlays are just a brute force solution to the poor standard of banners.
– http://www.musicforamerica.org/node/view/20503
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